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Category Archives: Marketing

Real Estate Branding

Marketing your real estate brand has evolved over the last few years and has a bit more complicated. Years ago most business was done in the local market and with local people. Most people knew one another and it wasn’t difficult to know where to go to get something done. Today, people do business all [...]

The Right Time To Buy

Many people are advising folks that this is the best time to buy a home or to dive into real estate, but is it really the “best” time. For sure the mortgage rates are low right now and there are a lot of homes on the market for sale. Many of these homes are foreclosures [...]

Real Estate Rates

Real Estate rates are low and that means good news for the potential home buyer. It’s times like these when you need to take advantage of the rates and lock in for the long haul. Who knows what these rates will be like next year, so if you’re in the market to buy, now may [...]

Down Economy and Real Estate

So we are in a down economy and real estate prices have tanked into double digits in the last few years. If you are trying to sell your house what are you going to do? There are a lot of houses on the market right now and that includes a boat load of foreclosures. If [...]

Slow Recovery For Real Estate

It’s no question that the recovery of our economy is taking it’s time. Every sector seems to be slow to jump back up and act like normal. Everyone is so cautious about spending and that transcends over into real estate. Real estate is a big purchase and people are afraid to purchase big ticket items [...]

The Process of Staging

With the current real estate market the way that it is, it is imperative that one gain a competitive advantage. One of the ways to gain that upper hand on the market is to have your home staged and ready to show to prospective buyers. Staging involves a number of things, but simply is the [...]

Housing Prices are affected by many factors

What is it that makes home prices go up or down? We all know about the supply and demand concept and most of the time that is the pinnacle factor in the driving of our pricing markets and models, but what if there were other factors that were just as important and had equal impact. [...]

California Market Recovery

There are reports that the California housing market is leading the recovery for the entire nation concerning the housing market. Tax credits, incentives, supply and demand are all factors that may be contributing to the housing market in the Sunshine State. Reports are surfacing of 107% purchases, meaning that homes are being sold for more [...]